Modello is a startup aimed at curate & discover, buy and share fashion with a unique power to monetize your 'style'. Modello does this through location-based curation of content based on user's interest.

My role

I worked with a talented, tight-knit team to define a memorable identity for the brand, as well as build pixel-perfect digital assets, interaction frames, and UX flows for the app. I worked in a collaborative environment with developers, and co-founders to create thoughtful product decisions. We also actively seek out feedback from users and admins to stay in touch with how people are using the product day-to-day.


We identified our target segment as urban professionals who often meet a lot of friends, professionals & attending parties. Hence, building habit-forming loops to keep users inspired either by new designs or uploading their designs to monetize it.

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